Elliot Roazen Head of Growth at the Uncovery, Unilever
Scale School proven by
WORRIED ABOUT SCALING AFTER iOS14.5 ?
Do you look at Ads Manager like this post iOS14.5?
There’s no doubt that the data loss caused by Apple’s recent iOS14.5 update has been felt by every marketer in some way or another.
At Pilothouse and DTC we’ve been marketing long before there even was a Pixel. We’ve built our systems to be essentially “algorithm agnostic.”
Scale School works because it’s based on timeless marketing principles and supercharged with the up to the minute platform tactics you need to scale with confidence.
Fastest Growing DTC Agency Spills the Facebook Tea
Now, for the first time ever, you can access the entire Scale School System, pioneered by the performance marketing veterans at Pilothouse,
To generate millions in profitable ad revenue for our clients, all distilled into one course.
If the thought of that makes you salivate even just a little, keep reading…
Scale School
We didn’t follow the playbook of a guru – we wrote our own.
Scale School is the distilled knowledge and wisdom of over 120 Facebook and Instagram advertising experts – not one guru who makes their money selling courses…
Our own posse of badass marketers spend their days slugging it out in the trenches… tirelessly testing, iterating, scaling and learning from each win or loss.
A dedicated team with the insider knowledge, drive, and passion it takes to generate record-breaking profits…
Pilothouse Digital’s Facebook and Instagram marketing warriors
THIS IS NOT YOUR USUAL, RUN-OF-THE-MILL MARKETING COURSE
We’re going to rip the doors off what you thought you knew about Facebook and Instagram advertising…
And walk you step by step through the exact performance marketing system we use at Pilothouse Digital to make our clients insanely profitable.
45%
10x
48%
growth in daily sales
increase in conversion rate
increase in AOV
WHY TRUST DTC TO DELIVER?
Tens of thousands of advertisers rely on the expert advice we pack into each edition of our weekly ‘DTC Newsletter,’ and podcasts, including some Fortune 500 companies.
Many of the world’s top agencies and brands subscribe to the Pilothouse newsletter to learn how to perform in the world of direct to consumer marketing.
Here are some of the results Pilothouse has been able to achieve using the Scale School System
1073%
Increase in revenue
962%
Increase in total orders
568%
72%
Increase in total ad spend.
Increase in conversion rate.
5x
Daily Subscription Orders in 2021
$8.6m
In Profitable Ad Revenue
3.7x
Growth in EPC ($3 to $11 in 10 Months)
14%
Increase in revenue
45%
Increase in average cart value
60+
Countries
Profitably expanded the brand internationally
HERE’S WHAT’S WAITING FOR YOU…
You get exclusive access to all content delivered in a series of short, easy-to-understand videos:
Module 1 – Foundations For Scale
✔︎ Brand & Competitor Analysis
✔︎ Knowing Your Customer & Your Market
✔︎ Metrics That Matter & Why
✔︎ Customer Journey & Messaging
✔︎ Facebook Pixel Strategy
Module 2 – Creatives That Convert
✔︎ Insights Into Creatives That Convert
✔︎ Fast & Furious Creatives
✔︎ Polished Creatives
Module 3 – The Pilothouse 6-Step Strategy For Maximizing Profitability From Your Campaigns
Step 1 - Find Your Top 5 Angles
Step 2 - Copy + Angle Testing
Step 3 - Analyze Data and Uncover Your Winners
Step 4 - Identifying Creatives Needed
Step 5 - Audience Testing
Step 6 - Consolidate Winners Into Scale Campaigns
Module 4 – Strategies For Scale
✔︎ Attribution & The Eco ROAS
✔︎ Bidding Types & When to Use Them
✔︎ Horizontal Scale Strategies
✔︎ Split Testing Pages & Funnels
✔︎ Split Testing Creatives & Copy
✔︎ Influencer & Whitelisting
✔︎ Budget Management & The Scaling Mindset
Module 5 – How to Build a Powerhouse Marketing Team
✔︎ When Should You Hire an Agency & What Should You Look For
✔︎ How to Hire Good Marketers
✔︎ How to Align Your Internal & External Marketing Teams
✔︎ Company Culture
Bonus Video – Navigating The Digital Landscape Post iOS15.
✔︎ What we are doing to mitigate iOS
✔︎ Ecosystem ROAS across all platforms
✔︎ Attribution
These strategies have tens of millions of dollars in ad spend backing them up… Strategies we’ve perfected over many years.
Who will benefit from Scale School?
✔︎ Independent small agency owners.
✔︎ Brand owners who want to do FB ads themselves.
✔︎ Brand owners who want to educate their internal marketing team.
✔︎ Agency owners who want to train their staff.
✔︎ Small / mid level media buyers looking to sharpen their skills + learn new strategies…
Now, if you’re wondering about the price, relax…
We could have easily charged $10,000 or more for this value-packed course and it would still be a huge bargain…
If you’re spending any money on Facebook and Instagram Ads, this course will teach you simple, easy to do things in your first viewing that you can apply right away to increase your conversions, and skyrocket your profit.
Think of the cost of this course, and think how any of the following (you’ll learn them all and more) could pay back the cost of this course tenfold.
"I bought this for my team, and we’ve already run a “Pilot Test” from Module 3 to find some new winning ad assets we can scale. It’s early days, but we’re getting lots of positive signals. Looking forward to building this into our workflow."
"I love this, We’ve already started implementing a number of tactics that we’re scaling across a few campaigns and (not shockingly) we’re already getting ROI back from the course."
