In the post-iOS14.5 era, the traditional ways of media buying no longer work. Instead, use...

Four world-class marketers reveal their proven frameworks for creating Meta Ads that sell products like crazy.

If you're spending your hard-earned money on Meta Ads without seeing positive returns, trust me, you're not alone.

Digital advertising is shifting at warp speed. With declining consumer trust, clashing attribution tools, and soaring ad costs, any dollar spent on Facebook without results is a dollar wasted. 

You've heard stories of brands making it big on Facebook. But what's their secret? How do they really do it?

There was no “quick fix” no matter what some overnight, self-proclaimed “guru” told you. It’s taken years to get it right again.

Without a systematic, test-and-learn strategy, you're not just missing golden opportunities; you're literally burning through your budget.

The digital space is crowded with "experts" offering conflicting advice. It's essential to follow a tried-and-true strategy rather than chasing the latest trend.

Whether it's poor-quality creative or an unoptimized post-click experience, starting off on the wrong foot can kill your conversion rate.

With ever-changing Facebook policies and features, marketers need trustworthy strategies and frameworks—not just fleeting hacks.

Structured split testing and iteration is the only true way to find winning ads. Ditch the guesswork and embrace data-driven decisions.

Without understanding effective scaling and budget management, costs can spiral, and ROI can plummet. Smart financial strategies are a must.

There's a lot of advice out there about the "best" Facebook ad strategy. Everyone seems to have an opinion or "hack" that will immediately boost ROAS. 

But here’s the thing: Most of these "gurus" are pushing BS.

Sure, a few years ago in the boom of ecomm, you could create an ad and almost guarantee profits. But now? Things have changed. Consider this:

• There is no "one-size-fits-all" solution for Meta Ads
• What works today might not work tomorrow
• Facebook is constantly changing

So, what should we focus on with Facebook advertising? It's not about trying everything or being everywhere. It's about:

RELIABLE, TIME-TESTED PRINCIPLES

Because, at the end of the day, it's not just about building a good-looking ad. It's about understanding why you're creating it, who you're advertising to, and how you can objectively scale winning ads to make you more money. That's the stuff that gets real results.

UPDATED FOR

2024

iOS 14.5

• Module 1 - Meta Ads Foundations: Familiarize yourself with the nuances of Meta and Shopify, ensuring your ad account is primed for success.
• Module 2 - Creative That Converts: Learn the psychological frameworks used to design ad content that not only stands out but also drives significant conversions.
• Module 3 - The Meta Pilot Test: Execute a 6-phase process to build ad campaigns that isolate winning variables and turn ad spend into profit, ensuring every dollar counts.
• Module 4 - Unlock Higher CVR with Landing Pages: Optimize your customers' post-click experience to maximize your ad spend and get access to data-backed landing page examples.
• Module 5 - Scale Ad Performance: Build horizontal and vertical scale within Meta, and breakthrough revenue goals.
• Bonus - Building An Expert Marketing Team: Acquire the know-how to build and manage a top-tier marketing team, whether in-house or agency-based, ensuring your campaigns are always in expert hands.

"We’ve already started implementing a number of tactics and (not shockingly) we’re already getting ROI back from the course."
Afif Ghannoum 
CEO of BIOHM Health

Get 150 ad hooks to use for your creatives and copywriting today. Each of them has been picked by our team of meta strategists. 

FREE

Get downloadable landing page templates to use and deploy within your paid media funnel. 

FREE

Access a board of 100+ hand-picked Meta Ads to inspire your creative team. These include examples from the 8+ must-have ad types.

FREE

Learn the foundations of Google Ads including the basics of ad placements, how to use Performance Max, and the benefits of Shopping ads. 

FREE

Get a foundation of CRO for paid advertising with our crash course on post-click optimization. Including 16 tips to improve CVR using landing pages. 

FREE

Understand the power of Amazon PPC for your brand with an expert look at Amazon listings and strategies for PPC advertising.

FREE

Key Point: Improving the performance of your Meta Ads might sound technical and intimidating, but here's the truth – you don't need to be a digital guru or have a marketing degree to get results. Our course is designed for both beginners and pros, breaking down complex concepts into actionable steps, backed by years of data.

"This course kicks so much ass..."

Elliot Roazen

Head of Growth, Unilever

Advance your career with the most in-demand marketing skills.

Make more money on Meta using the same strategies being used by leading DTC brands. 

Train your media buyers and strategists with six easy to understand modules.

MODULE 1

Get ready to lay the groundwork for your Meta Ads success. This module prepares you for the moment you turn on your first ad, covering everything from goal-setting to account optimization.

• Video 1: Determining Account Goals & KPIs 
• Video 2: Market & Channel Research
• Video 3: Product & Website Overview
• Video 4: Funnel & Customer Journey
• Video 5: Meta Ad Account Setup
• Video 6: Tracking Setup & Data Confirmation
• Video 7: Building & Viewing Custom Ads Manager Reports
• Video 8: Campaign, Ad Sets, and Ads Setup

Jacob Geary

Role: Director, Meta Pilot Program, Pilothouse Digital

Jacob runs the Meta Pilot Program which guides small to medium-sized brands on Meta. He is an expert at driving profitable traction with early-stage brands.

MODULE 2

Your store is set up, you understand the foundations of Meta, and now it's time to create some ad content. In this module, you will learn the ins and outs of creative strategy for meta-advertising.

• Video 1: Creative Strategy for Meta
• Video 2: Full Funnel Creative
• Video 3: Ad Production
• Video 4: Creator Content
• Video 5: Branded Content

Cameron Wind

Role: Director of Growth & Education, DTC

Cam heads growth and education at Direct to Consumer. Prior to that, he built and managed a team of 30+ content creators and strategist at Pilothouse Digital.

MODULE 3

This module introduces you to the Pilot Test—a structured approach to media buying and creative testing. Designed to provide unbiased results, this method is your key to scaling your campaigns effectively.

Video 1: Media Buying Strategy

Video 2: Copy & Angle Testing

Video 3: Data Analysis & Next Steps

Video 4: Creative Testing Deployment

Video 5: Audience Testing

Video 6: Consolidating Winners & Next Steps

BONUS: Using GA4 & Report Setup

Taylor Cain

Role: Technical Director, Pilothouse Digital

Taylor oversees all data and technical integrations for 25+ Meta brands working with Pilothouse. He is an experienced media buyer who excels at navigating brands through structured testing.

MODULE 4

In this module, you will learn the fundamentals of using landing page strategy, how it impacts CVR in your Meta ads, and be given ready-to-use templates to deploy in your funnel.

• Video 1: Post-Click Strategy
• Video 2: How to Build a Landing Page
• Video 3: Landing Page Types (with Examples)

Cameron Wind

Role: Director of Growth & Education, DTC

Cam pioneered the post-click strategy for Pilothouse Digital and its partners' advertising on Meta. He has managed CRO a large portfolio of leading DTC brands. 

MODULE 5

At this point, you are ready to scale your ad account and generate more sales. We will introduce vertical and horizontal scale strategies Pilothouses uses to take brands beyond $100K a month in profitable ad spend.

Video 1: Horizontal Scale Strategies

Video 2: Split Testing Pages & Funnels

Video 3: Influencers & Whitelisting/Darkposting

Video 4: Budget Management & The Scaling Mindset

Nate Vankoughnet

Role: Director of Socials, Pilothouse Digital

Nate manages the entire Meta and TikTok divisions for Pilothouse Digital. He is responsible for strategy and growth for some of the leading DTC brands in the space.

Master Meta Advertising:

• Module 1: Foundations for Success
• Module 2: Creatives That Convert
• Module 3: The Pilot Test
• Module 4: Landing Pages & CRO
• Module 5: Strategies For Scale

Plus, get 6 BONUSES from DTC for

Get a foundation of CRO for paid advertising with our crash course on post-click optimization. Including 16 tips to improve CVR using landing pages. 

FREE

Get downloadable landing page templates to use and deploy within your paid media funnel. 

FREE

Access a board of 100+ hand-picked Meta Ads to inspire your creative team. These include examples from the 8+ must-have ad types.

FREE

Learn the foundations of Google Ads including the basics of ad placements, how to use Performance Max, and the benefits of Shopping ads. 

FREE

Understand the power of Amazon PPC for your brand with an expert look at Amazon listings and strategies for PPC advertising.

FREE

Get 150 winning ad hooks to use for your creatives today. Each of them has been tried and tested by the team at Pilothouse. 

FREE

We can't promise specific results, as it depends on your effort and application of the course material. But, we're so confident in Meta Ads Scale School value that we're offering a 30-day money-back guarantee. Enroll now, and if you're not thrilled with your growth within 30 days, email accounts@directtoconsumer.co for a refund, and our team will give your money back. 

BEST VALUE

Digital Course

Digital Course + Pilothouse Coaching

• 1 year of live group coaching sessions with course instructors (Directors at Pilothouse, leading departments)
• Scale School - Meta Ads
• 150 Meta Ad Hooks
• 11 Landing Page Templates
• 100+ Winning Meta Ads
• CRO Launchpad
• Google Ads Launchpad, Amazon Ads Launchpad

• $1500 Discount, Scale School - Meta Ads
• 150 Meta Ad Hooks
• 11 Landing Page Templates
• 100+ Winning Meta Ads
• CRO Launchpad
• Google Ads Launchpad
• Amazon Ads Launchpad

"I bought this for my team, and we’ve already run a “Pilot Test” from Module 3 to find some new winning ad assets we can scale. We’re getting lots of positive signals. Looking forward to building this into our workflow."

Dave Huffman

CMO of Microbe Formulas

"I love this, we’ve already started implementing a number of tactics that we’re scaling across a few campaigns and (not shockingly) we’re already getting ROI back from the course."

Afif Ghannoum

CEO of BIOHM Health

"This is one the best training programs I have ever seen."

Scale School Student

Image: Screenshot of student making $18M after taking Scale School.

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MEET PILOTHOUSE, A PREMIUM PARTNER WITH META, SPECIALIZING IN MEDIA BUYING AND CREATIVE STRATEGY FOR DTC BRANDS.

With over $500M+ of value generated for their partners, they've built an impressive portfolio of clients such as Songfinch, Unilever, Tru Earth, Big Blanket, Llume, and more.

From performance marketing to creative strategy, Pilothouse has been trusted by brands help them acquire customers profitably in ways they never thought possible.

Using the Pilot Test framework you'll learn inside this course...

They have been able to scale advertising budgets and generate impressive ROI for DTC brands over the last 5+ years.

Founded in 2018, Pilothouse has seen explosive growth, expanding from just 16 people to a global team of 160 by 2020. Their roots in performance marketing have set the foundation for their unique approach to media buying on Meta.

Over the last year, Pilothouse has partnered with the Meta SMB team to consult on Meta advertising best practices, with Meta even declaring it "the best training available"...

Now, they’re cracking open their playbook through this course, serving up their tried-and-true tactics for media buying and creative testing that’s resulted in consistent growth for real ecomm brands, time and again.

Ready to scale your Meta Ads or kickstart your career in digital marketing? Pilothouse is here to provide you with the most comprehensive course and up-to-date examples from leading DTC brands.

Whether you're an established brand or an aspiring marketer, there's immense value in mastering the platform firsthand. Top-tier agencies, including Pilothouse, offer years of expertise, but there's unparalleled power in understanding the nuances yourself.

This is more than just a course; it's a lifelong investment in skill and knowledge. We've put together top-tier insights from industry-leading marketers to ensure every module is actionable and transformative. 

For just $995, you can access the entire Meta Ads Scale School course. Use the same blueprint that has helped over 150 businesses, and dramatically improve the effectiveness of your advertising. And remember, it's a smart investment that can be tax-deductible under continuous education. Elevate your Meta Ads game today.

We can't guarantee specific outcomes. Your success is largely dependent on your dedication and how you apply the course material. But here's what we do know:

The Meta Ads Scale School is transformative. We've poured our expertise into this course, ensuring it's loaded with actionable strategies that can elevate your returns on Meta.

We're offering a 30-day money-back guarantee. That's how confident we are. Dive in, immerse yourself, and put the teachings to the test.

Not satisfied within the first 30 days? No problem. Simply reach out to accounts@directtoconsumer.co, and our team will process your refund.

1. Who is this course designed for?

Whether you're a complete beginner to Meta Ads or have experience running campaigns, this course is built to provide value for all skill levels.

2. Do I need a background in digital marketing to understand the content?

Nope! We've designed the course to be comprehensive, starting with the basics and moving into advanced strategies. If you're new, you'll get a solid foundation. If you're experienced, you'll gain fresh insights and be able to compare your strategies with ours.

3. How long will it take to complete the course?

While the course is designed to be self-paced, most students complete it in 1-2 weeks. But remember, you'll have lifetime access to revisit any module whenever you like.

4. Are there any additional costs after purchasing the course?

The course fee covers all the content, tools, and bonus resources. However, implementing some strategies might require external tools or platforms, which could have associated costs.

5. How is this course different from other Meta Ads courses out there?

Our course is crafted by experts who've managed over $100M in ad spend on Meta for leading DTC brands. It's not just theory; it's based on real-world, proven strategies. We show you real examples within Meta Ads Manager so you can feel confident deploying the lessons learned right away.

6. What if I buy the course and feel it's not right for me?

We stand by the quality of our content. If you're not satisfied within 30 days, we offer a full refund.

7. Can I get support if I have questions during the course?

Of course! If you have questions or concerns during the course material, send an email to team@directtoconsumer.co and we will do our best to get your question answered.

8. What do the coaching hours with Pilothouse include?

Each month, for a 12-month period, there will be 2 virtual group coaching sessions where all eligible students can join instructors from the Pilothouse team, to chat through any questions about the course and/or Meta Ads. The goal is to help students get the highest ROI possible on this course and maximize profits with their Meta Ads. 

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