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READY TO INCREASE YOUR CONVERSION RATES?

Get 80% OFF with code: CROBOOST

Discover this simple framework and more in our CRO Launchpad. You'll get access to the same strategies Pilothouse Digital used to boost conversion rates for leading DTC brands.

Taught by Brett Turner

Director of Product - Warpdrive

Goodbye internet guru, hello professional practitioner. Jumpstart your Conversion Rate Optimization (CRO) journey with an easy-to-understand guide and practical examples for advancing your company or career. 

Understand the key parts of making your ads and web pages better at selling things.

Learn to optimize landing pages, focusing on content layout, color usage, and CTAs.

Employ strategies like social proof, dynamic visuals, and user journey planning to significantly increase conversion rates.

Design for mobile-first, and make sure your paid media traffic has an optimized experience. 

See examples from tested landing pages, and copy-and-paste for your marketing funnels.

See how leading CRO agencies are using headless to improve CVR in 2023/2024. 

Chapter 1: Introduction to CRO

• Importance of the customer journey from paid ads to post-click
• The relationship between CRO and media buying
• Why/when to use landing pages
• Introduction to the course content

A comprehensive course with over 2 hours of content (29 videos), walking you through the fundamentals of conversion rate optimization through the lens of a growth marketer. It's designed to provide practical tips and strategies, that be implemented right away with your marketing funnels by you or your team.

Chapter 2: Landing Page Hit List Pt. 1

• How to communicate the "why" when your ads show the "what"
• How to show the "what" when your ad has the "why"
• Optimizing design for skimmability
• Finding your beacon color
• Using sticky footers with a strong CTA
• Nested menus/dropdowns
• Announce bars and banners

Chapter 3: Landing Page Hit List Pt. 2

• Using social proof
• GIFs and short videos
• How/when to use sticky videos
• Best ways to use visual aids and product illustrations
• Comparison tables
• Final checklist and bonus tools

Chapter 4: Above the Fold

• What is it?
• Important of "above the fold"
• Designing for mobile-first

Chapter 5: Page Examples

• Founder/origin story
• Catalogue page
• PDP
• Advertorial
• Flyer page
• Bonus: 10+ downloadable landing page templates (Instapage)

Marketers new to CRO

Immersing yourself in the world of web design and CRO can be confusing. There are a million different tests to run, endless tools to use, and forever-changing consumer sentiment. This course is perfect for people who want to learn the lay-of-the-land.

Whether you own or work for a commerce company, this course distills years' worth of CRO experience into two hours. Avoid the YouTube rabbit hole and get ahead of your competition with expert-led conversion tactics.

Marketers looking to advance

Looking to level-up your CRO knowledge? CRO Launchpad isn't just for newbies. Individual contributors who’ve been practicing conversion rate optimizaion will hone their craft, deepen their expertise, and learn the latest tools and methodologies for success.

Marketers training their team

Have a team of marketers you need to train? CRO Launchpad is a fantastic resource to give to your team. Enable your team to navigate CRO like a professional and get ready-to-use landing page designs to hand off to your designers/marketers.

"This course kicks so much ass..."

Elliot Roazen

Head of Growth, Unilever

$19 USD

$99

Includes 29 videos, 2 hours of video content, and a bonus of 11 ready-to-use landing pages.

80% discount with code CROBOOST

Includes:

Lifetime access

Discounts on DTC courses

Q&A with the Pilothouse team

11 landing page templates

16 point CRO checklist

Examples from leading brands

30-Day Money-Back Guarantee

Head of Product, Warpdrive

Brett is currently working alongside the best-in-class performance agency Pilothouse on Warpdrive; A headless commerce solution focused on making store performance and CRO as accessible as possible through ease of on-boarding and data transparency.

After 5+ years of cutting his teeth in performance marketing, gaining extensive hands-on experience in everything from media buying to call center management, Brett was able to help grow an affiliate traffic agency to 8-figures. Fast forward to now, market trends have let him focus all efforts on building best-in-class CRO solutions.

We can't guarantee specific outcomes. Your success is largely dependent on your dedication and how you apply the course material. But here's what we do know:

CRO Launchpad is transformative. We've poured our expertise into this course, ensuring it's loaded with actionable strategies that can elevate your returns on Meta.

We're offering a 30-day money-back guarantee. That's how confident we are. Dive in, immerse yourself, and put the teachings to the test.

Not satisfied within the first 30 days? No problem. Simply reach out to edu@directtoconsumer.co, and our team will process your refund.

Don't miss your chance to level-up your marketing with data-backed CRO strategies for commerce brands. 

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