FREE WEBINAR

NOVEMBER 20TH • 10AM PST / 1PM EST

The Big Day Email and Retention Prep webinar

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About The Event

You’ve made your lists and segments, checked them twice, and now it’s time to find out if your email program is BFCM ‘24 naughty or nice (to your brands’ bottom line). 😈


On November 20th at 10AM PST 1PM ET join Jordan Gordon, Pilothouse’s Head of Email and Retention and host of The World’s Best Email and Retention Podcast, for The Big Day Email and Retention Prep webinar.


💰📧 To help you get the most out of the biggest revenue days of the year, Jordan will be covering:

Pilothouse’s findings from the first three weeks of November

A review of what Jordan has shared in the podcast, including:

Research on openers per season, revenue per session, and subject lines and headlines

Using SMS as bookends

20/8 funnel support delays

Funnel support banners and welcome offers

BFCMas cohorts

Universal email goods, including:

Dynamic list hygiene: bounces, spam, bot clicks, and Apple privacy

Split testing and version optimizing

Schedule flow on/off times

Added to sale (“Add ‘em if you got ‘em”)

One, two, or three message per day playbooks, including:

Engagement windows

Multi-clicker inclusions

Inbox monitoring dashboard

Send times

6, 12, and 24-month reach backs

This session will be invaluable. Seats are free but limited. Secure your spot by registering now.


🤫 Can’t make it? Don’t worry! Register anyways, the session will be recorded and we’ll be sure to share it.

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